Are you looking for ways to help retailers overcome the challenge of identifying the right audience through their Wi-Fi service and reaching out to them at the right time?

Wi-Fi proximity marketing provides an interactive in-store experience by offering influential and effective contexts to shoppers at their fingertips. Detecting customers through email or social login, retailers can lure them by delivering relevant and personalized marketing messages anytime and anywhere.

Today’s shoppers demand Wi-Fi connectivity wherever they go. They are looking for promotions that match their on-the-go lifestyle needs. They wish to check out item specifications, price comparisons and product reviews. Many of them also want to share their in-store experience with family and friends while shopping.

Wi-Fi proximity marketing can play a very important role to influence customers’ shopping patterns and therefore drive more revenues for retailers. Plus, retail venues can build more successful marketing campaigns by leveraging powerful Wi-Fi analytics.

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