The pervasive use of mobile devices has made Wi-Fi a must-have for customer-facing, brick and mortar businesses everywhere. However, many brands that offer guest Wi-Fi as a commodity to their customers are missing out on the true potential of this service.
What they really need is a guest Wi-Fi platform that adds value to customer visits and helps brands build their business.

One strategy is to implement an over-the-top (OTT) services platform for advanced guest Wi-Fi, which can be implemented with existing

Wi-Fi networks, regardless of the infrastructure used. An OTT services platform enables businesses to boost their business by providing a superior on-site mobile experiences and by gaining valuable insights into customers and their behaviors.

Watch this webinar to learn how Cloud4Wi Partners that dig into this rapidly growing industry can generate business value and enjoy profitable results.