Cloud4Wi is looking forward to meeting customers and friends at the Richmond Italia Retail Business Forum, taking place May 29 and 30 at the Gubbio Park Hotel ai Cappuccini in Umbria, Italy. This is not far from our Italian home and headquarters in Pisa.

Delegates include executives responsible for development of the retail activities of the most important Italian companies, together with suppliers of solutions, products and services. The conference, founded 8 years ago includes meetings, seminars, workshops, work groups, targeted meetings. It is two days of deep immersion in the retail market, including stimuli, ideas and solutions.

Stefano De Luca, director and theatrical interpreter, will be one of the speakers, whose topic is “Your Shop: Theater of Emotions, from mirror neurons to Hamlet, discovering the relational dimension of life.”

Other topics include:

  • Emotions and Business: Antithetical worlds or integrated worlds? From the strategic emotional dimension to the economic dimension, the buying experience must involve emotional. Stores must turn into stories.
  • The Future of Retail and the New Shopping Experience: The retail world is experiencing an important transformation, driven by the digital revolution that has transformed consumer habits, both in terms of practical aspects, and especially for those that are experiential expectations.
    In the context of the digital economy, in a scenario in which the differences between sectors are becoming increasingly blurred, and where the supply of services is increasingly integrated with the offer of a product, how should we proceed?
  • Italian Retail Goes Global: The 5 Golden Rules for Successful Positioning: One of the great challenges of Italian companies, to ensure growth and profitability, is to conquer foreign markets. What are the mistakes to avoid but above all, what is the process that entrepreneurs and managers can follow to position themselves correctly? We will share strategies, methodologies, cases of success and failure to try to identify our “Italian way” for abroad.

Overall, the program includes 12 sessions over two days and a number of vendors. The program will be conducted in Italian.

Cloud4Wi is proud to be a sponsor of Richmond Italia Retail Business Forum.

Our executives Andrea Zani, VP Sales South Europe, and Giovanni Pecora, VP Sales Engineer, will be attending the event. If you’d like to meet with us, perhaps to see how we can help you win the battle for the customer, contact us.

We recommend this conference and hope to see you there!