The adoption of smartphones is revolutionizing many industries. Retail is one of the most dynamic industries to embrace and leverage Wi-Fi as an engagement opportunity. The need to offer amenity Wi-Fi has also become a basic necessity in restaurants because customers expect it. Chains and fast food have led the way, followed by independent owners.

Although many businesses offer Guest Wi-Fi, few are leveraging it as part of an omnichannel strategy.

This white paper from Maravedis explains why it is important for retailers and restaurants to embrace Guest Wi-Fi now and what capabilities they should look for when selecting an Advanced Guest Wi-Fi platform.