IT and marketing execs – A virtuous synergy for business growth

Sergio Amati, General Manager at IAB, Italy and Mauro Aprile Zanetti, Cloud4Wi’s Chief Evangelist discuss the meaning of digital transformation for corporations, which can be enhanced only if a cultural paradigm shift is embraced.

Watch the recording to learn:

  • How IT and marketing teams can leverage martech to enhance performance and boost business growth.
  • How improving martech culture within corporations, agencies, and technology providers is key to success. 
  • How IAB is supporting the process.