How COVID-19 has accelerated the paradigm shift

Susanna Nicoletti, Fashion Business Masters Unit Leader Istituto Marangoni Firenze, and Mauro Aprile Zanetti, Cloud4Wi’s Chief Evangelist, discuss how digital transformation is reshaping luxury experience and creations.

Watch the video to learn:

  • How brands need to work on a holistic experience, leveraging digital tools to keep customer data at the very center of the omnichannel game.
  • How some “Made-in-Italy” brands are performing as trailblazers, even with the COVID-19 situation.