In today’s digital landscape, where mobile apps are vital for customer experience and engagement, the issue of low location permission rates poses a significant challenge. However, enterprises with robust mobile app strategies have a powerful solution in WiFi SDKs. These SDKs capitalize on automatic connectivity events through technologies like Passpoint and OpenRoaming, allowing enterprises to gather essential customer location data without the need for traditional location services. This approach offers a strategic way to bypass the constraints of location permission rates, enhancing customer interaction and marketing efficiency.
The challenge of low location permission rates
The critical role of location data in marketing, enabling personalized experiences and targeted strategies, faces challenges from increasing privacy concerns and regulatory constraints.
Airship’s “The State of Global Mobile Engagement 2020” report shows a low opt-in rate for location services. Analyzing user behavior from February 2019 to June 2020, it finds that only 61.2% of iOS users share their location while using an app, and just 7.1% always share it.
This decline underscores the need for innovative approaches like WiFi SDKs to gather valuable user insights while respecting privacy.
Introducing WiFi SDK: A solution beyond location services
WiFi SDKs provide a distinctive solution by tracking on-premise activities independently of smartphone location services. Utilizing automatic connectivity events via Passpoint and OpenRoaming, they enable enterprises to collect valuable customer data while adhering to privacy regulations. This method respects user privacy and still delivers essential data for improving customer experiences. WiFi SDKs facilitate engaging on-premises app experiences and deterministic location awareness.
For example, enterprises can activate on-premise app mode, delivering contextually relevant content based on the specific location visited by the customer. In a hotel setting, for example, the app automatically enables services related to the specific hotel, such as food ordering or spa appointment booking.
Enterprises can also leverage push notifications triggered by specific on-premise customer actions, such as entering or leaving a location. This enables highly targeted and personalized messaging. For instance, a retail store can greet customers with a personalized welcome message, offering a special discount or showcasing new arrivals. Similarly, when customers leave a location, a retailer can trigger push notifications to express gratitude, invite them to participate in surveys or provide feedback, or offer exclusive promotions as an incentive for future visits.
Benefits of using WiFi SDK in mobile app strategy
A robust WiFi SDK provides multiple advantages, such as:
- Enhanced customer insights: It enables a deeper understanding of customer behaviors within locations, like visit frequency and dwell time.
- Targeted engagement: The SDK facilitates sending relevant offers and information to customers based on their specific location and observed behaviors.
- Improved customer experience: By offering personalized services and experiences, it significantly boosts customer satisfaction and fosters loyalty.
Implementing WiFi SDK successfully
When implementing a WiFi SDK, it’s crucial to establish a structured framework:
- Integration with existing apps: Seamlessly integrate the WiFi SDK with existing mobile apps to immediately start collecting valuable data.
- Respecting privacy: Ensure adherence to privacy regulations and maintain transparency with customers regarding their data usage.
- Leveraging data for marketing: Utilize the insights obtained to customize marketing strategies and enhance the overall customer experience.
Overcoming low location permission rates
The challenge of low location permission rates in the mobile-first era is considerable but surmountable. Enterprises can effectively tackle this challenge by adopting WiFi SDKs, enhancing customer experiences while upholding privacy. This innovative strategy is a key differentiator in the digital arena. The evolving landscape of technology promises expanding opportunities for enterprises to engage with customers in privacy-conscious, personalized ways. WiFi SDKs represent just the beginning of this transformative journey.
Take the leap and explore the possibilities offered by Cloud4Wi’s WiFi SDK to unlock innovative location-aware experiences. Request a demo now.