Blog

Thought leadership at its finest.
Learn actionable tips and insights on how to use guest WiFi and location-based marketing in your business.

Customer data collection

7 tips for getting peace of mind when collecting and managing customer data

Data collection

Why marketers should shift their data collection strategy — and how to do it right

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death of third-party data marketing apocalypse

The marketing apocalypse: death of third-party data

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customer mobile phone connecting to guest wifi

What you need to know about MAC randomization

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communication 1to1

How to strengthen customer relationships during COVID-19

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first-party data

Why first-party data are the future

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GDPR

GDPR: Where We are One Year Later

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customer-profiles-580x330

How to create real 360-degree customer profiles

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customer_insights-580x330

How to gain customer insights without spying on them

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in-store-analytics-1-580x330

How in-store analytics can transform the customer experience

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