captive portal
Articles
The captive portal, often called the WiFi landing page, is the marketer's best friend. It gives marketers a place to request, even demand, visitor information and perhaps offer a discount or promotion in exchange for visitor information and consent.
WiFi Marketing
Articles
WiFi marketing provides businesses with a powerful tool to effectively target customers -- even when they are not logged in to the network -- based on the WiFi-generated information, including customer profiles and offline journey.
gdpr
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Companies that have not already taken steps to comply with the European Union's GDPR are behind the curve. They have just few days to be ready!
WiFi analytics tracking tool
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The WiFi analytics package is effectively a magnifying lens that turns terabytes of raw visitor behavioral data into powerful decision-making insights.
social wifi
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The Social WiFi game has changed after Cambridge Analytica scandal, but it is still a significant driver of brand revenue for companies that commit to it.
Closing the Gap: Guest Wi-Fi Bridges the Online/Offline Digital Divide
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Retailers are looking for new ways to overcome retail's digital divide and provide a unified experience, where customers can easily shop on the e-commerce or in-person as they choose. In-store WiFi is a key enabler.
lifetime customers
Articles
For retailers, drawing customers in with the latest products is just the first step to gaining repeat shoppers. How can retailers maintain customer attention when a rival shining new toys might be just around the corner?
customer experience
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Cloud4Wi has provided a companion paper for the Forrester report “The Top Retail Technologies to Watch in 2017” that explains how WiFi provides a foundation for each of the hot technology projects the report recommends
Amazon
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With Amazon's purchase of Whole Foods, the timeline to unified commerce for brick and mortar retailers has shrunk. WiFi, coupled with a personalized experience platform, can help retailer in this innovation path.
smart cities
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Offering city-wide public WiFi helps create new possibilities, not just to improve the livelihood of citizens and visitors. Multiple benefits can be enjoyed by the city, from promoting attractions to gathering analytics.
office WiFi
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Office WiFi gives providers a centralized hub from which to promote their story to guests, market the latest offers, and provide essential space informations.
bank wifi
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Financial institutions are under huge pressure to ensure they’re providing all their services to all their customers in every way imaginable. Guest WiFi is a key player.
office wifi
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Enterprises have to provide office visitors with an easy, fast WiFi connection. IT needs to establish a separate guest network to easily manage the onboarding of visitors in their offices.
restaurants wifi
Articles
Technology is now playing an increasingly pivotal role in determining customer satisfaction in restaurants. Restaurants can implement powerful digital strategies to ensure happy hearts (and stomachs) this Valentine’s Day.
WiFi
Articles
Businesses are constantly thinking about what new technology can be used to help reach customers. With so many shiny new gadgets out on the market, an often taken-for-granted yet very crucial infrastructure is WiFi.
guest wifi
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Guest WiFi has become a necessity for all businesses. With guest WiFi, service providers are presented huge opportunities to better serve both their enterprise and SMB customers.
Wi-Fi to hungry diners
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Restaurants especially are heavily influenced by technology, and must start thinking about how they can reach diners in innovative ways. Guest WiFi help restaurants meet this challenge.
in-store WiFi
Articles
With competition from e-commerce continuing to impact retail footfall, traditional retailers are fighting to entice shoppers into their physical stores. In-store WiFi has the potential to be so much more than just a perk for customers.
wifi analytics
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Retailers can significantly benefit from WiFi analytics when it comes to the make-or-break moments in their calendar. They can have a much clearer outlook on the potential success of big ticket events such as Black Friday
WiFi services
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OTT WiFi services are changing how service providers compete in the SMB space. Now, service providers can generate significant revenues and margins.
global guest WiFi
Articles
Offering a global guest WiFi that is easy to manage and configure at any location is not a far away dream. Brands are doing it now and so can you, but there are many steps to plan for and around, and these are just a few of them.
Advanced guest WiFi
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Guest WiFi is a powerful tool that provides CIO, CMO, CDO or even CEO with answers to some vexing management questions, such as "How can I increase my email list?"
guest wifi
Articles
With guest WiFi, brands can understand in-person shopping habits and traffic patterns. More importantly, guest WiFi can help develop, maintain, and extend your brand’s personal relationship with customers.
retail transformation
Articles
Smart devices allow customers and brands to engage with one another to create a real-time and highly personalized experience. Smart CIOs and marketers are using the in-store WiFi in ways that are transforming retail.
restaurants wifi
Articles
Restaurant WiFi is tremendously important for locations everywhere. Offering WiFi in restaurants gives you a competitive advantage in the sense of tracking customers’ behaviors and building customer loyalty.
guest WiFi
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Volare from Cloud4Wi is unique in combining guest WiFi, marketing, and analytics into an easy to manage platform that defeats complexity
retail analytics
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Retailers might not usually be aware of valuable opportunities provided through in-store WiFi. In-store WiFi is also capable of gathering previously unavailable customer data to drive the retail analytics process.
marketing lists
Articles
Offering guest WiFi builds a qualified marketing list, which includes real customers who have agreed to receive promotional communications. However, just installing a WiFi access point will not accomplish this.
location-based services
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Used creatively, location-based services meet real customer needs for location, directions, shopping suggestions and other information. All relevant to where the customer is located and where they are going, in real time.
customer engagement
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Retailers that seek to increase customer engagement must have in-store WiFi at their locations. In-store WiFi provides the essential link between a merchant’s online shop and their brick-and-mortar stores
Articles
One of the keys to successful marketing is getting the right message to the right customer at the right time and place. That is because proximity marketing has become part of our platform, something we expect to expand greatly over time.
WiFi hotspot
Articles
WiFi hotspot is an impressive business tool, that doesn’t require a lot of IT experience to manage or operate. Good systems are designed so marketing executives and staff can do most of the work, freeing the IT team for other tasks.
in-store WiFi
Articles
Retailers have made great strides supporting these omnichannel shoppers but often lag in extending their brand’s digital experience to customers shopping in their stores. In-store WiFi can help retailers meet this challenge.

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