public-rails-logo

Public Rails is a sample European transit system. Every day, thousands of commuters and travelers pass through Public Rails stations to get to their destination. Free Wi-Fi is provided at these stations so visitors can use the internet as they wait for their fleet to arrive. By getting connected, travelers can access helpful information such as maps and train schedules, and even use indoor wayfinding to help them find where they want to get within the station.

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Public Rails Welcome Portal Mobile

Station Locations


Public Rails stations can be found in major cities of Western Europe.

Design the path customers take to get online


Create ideal Customer Journeys to reach business goals and encourage customer engagement

Public Rails Access Journey 1
Public Rails Welcome Portal Mobile
Public Rails Access Journey 3
Public Rails Access Journey 4
Splash page ad appears promoting mobile app downloads
Customer lands on the Welcome Portal and logs in
A survey is prompted asking about their travel experience
Once the traveler leaves, an email is sent promoting the app

Applications


See how different applications can be used to build the station's brand and keep travelers happy

Advertisement

Create splash page ads to promote mobile app downloads


Trigger splash page ads to bring attention to the station's mobile app, what it can do, and where it can be downloaded

Public Rails Access Journey 1
Public Rails Welcome Portal Mobile
Welcome Portal

Offer simple onboarding


Fully customize Welcome Portals so that the look and feel are in line with station branding. Travelers hoping for stress-free travels can appreciate the quick and easy onboarding.

Nearby

Get travelers exploring their surroundings


Present business information for nearby stores, restaurants, coffee shops and more.

public rails nearby app
Public Rails Access Journey 3
Survey

Collect valuable feedback


Prompt surveys to hear from travelers what areas the station can improve on.

External Links

Promote links to download the mobile app


From the Welcome Portal, link to the Apple App Store and Google Play so visitors have easy access to download the mobile app.

public rails external app
public rails external app 2
External Links

Promote station-related links


From the Welcome Portal, link to sites such as the station's homepage or support page.

External Links

Provide on-site station directions


Help travelers navigate to different points of interest within the station

Public Rails Indoor Wayfinding App
public rails email
Email

Reach out to travelers after they’ve left the station


Send personalized emails to commuters and travelers once they've left the station. Thank them for visiting and encourage them to return again in the future.

Social Media

Boost social media presence


Ask travelers to ‘Like’ and ‘Follow’ social media accounts and ‘Check-in’ to the station. Encourage them to make posts on their own feeds showing off their trip's destination.

public rails social media app
Volare Analytics
Analytics

Discover attraction and retention rates


Gain valuable insights into who on-site visitors are and how they behave. Use this information to improve operations and business strategies.

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