In the online world, it’s easy for businesses to gather valuable information about their customers, such as: who they are, what they’re searching for, and how much time they spend browsing. Brick-and-mortar locations have traditionally been at a disadvantage when it comes to knowing customers, however, because it’s nearly impossible to know each person that walks into a venue.

But as the demand for guest Wi-Fi grows, businesses are realizing they can achieve insights comparable to what they’d get online through analytics collected from Wi-Fi networks, something that was never before possible.

Download this brief to learn how you can transform your business using powerful analytics.