The Prada Group is a global leader in the luxury goods sector, with brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824.

In 2015, The Prada Group realized that the absence of guest Wi-Fi in their stores was affecting their customer base’s loyalty and satisfaction. The Prada Group’s customers wanted Internet access, and they also wanted easy social media access in order to share their in-store experiences.

Given their number of brands and store locations, The Prada Group knew that rolling out guest Wi-Fi would be a complex challenge. They required a solution that would make it easy to roll out and manage the Wi-Fi service globally, while ensuring a consistent customer experience.

Download this success story and you will learn how Cloud4Wi’s Volare platform helps The Prada Group:

  • Offer free Wi-Fi with fast and easy login
  • Match customers’ devices with a unique digital identity
  • Collect insight into customer demographics and in-store behavior
  • Enrich customer profiles with valuable in-store attributions
  • Personalize in-store customer experience with digital and human touch
  • Accurately count customers that enter each store.