The Prada Group is a global leader in the luxury goods sector, with much-admired brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824. Prada’s customers demand quality and style. They also demand Internet access, and Cloud4Wi’s product suite is giving it to them with brand’s quality and style.
In 2015, the brand realized that the absence of guest WiFi in Prada stores was affecting customer loyalty and satisfaction. Customers wanted Internet access, along with easy social media access for sharing their in-store experiences.
Given their number of brands and global store locations, The Prada Group knew that rolling out guest WiFi would be a complex challenge. They required a solution that would make it easy to roll out and manage the WiFi service globally while ensuring a consistent customer experience. In addition, they had to be confident that the chosen solution would meet each country’s unique compliance rules and regulations.


Why The Prada Group selected Cloud4Wi

The brand chose Cloud4Wi’s product suite because it directly addressed the complexity issues with a lean IT approach, while also offering:

  • Quick, non-intrusive customer onboarding
  • Easy cloud-based management across all store locations
  • Insight about customers and their in-store behavior
  • Ability to match customers’ devices with a unique digital identity
  • Seamless integration with their existing third-party systems
in-store customer experience

WiFi in more than 600 Prada stores across the world

The Prada Group implemented guest WiFi in more than 600 stores across the world. They quickly found that using Cloud4Wi’s product suite made the whole process easier than expected.
The suite simplified the creation and customization of welcome portals for all the brands of the group, as well as the collection of new contacts – through the social login – added to their customer database. The suite also enabled the brand to understand how shoppers behave while in their stores.

prada stores

The personalization of the in-store customer experience

The successful implementation of Cloud4Wi’s product suite has given the brand the foundation to build a more comprehensive view of customers and full personalization of the in-store customer experience with digital and human touch. Future plans include:

  • Building an in-store digital catalog,
  • Enriching customer profiles with valuable in-store attributions,
  • Sending personalized triggered messages to loyal customers, and
  • Notifying a sales assistant when a returning shopper walks in.

For more information on The Prada Group’s use of and plans for Cloud4Wi’s product suite, click the button below.