In the latest white paper from Orbis Research, “Best Practices in Retail: In-Store WiFi Bridging Online and Offline Customer Experience”, experts discuss how retailers can bring the digital experience to physical stores.
In-store WiFi is one of the emerging solutions for implementing omnichannel strategies. It also enables retailers to collect actionable data about customers and their in-store behaviors. Empowered with this in-depth information, retailers can create a more comprehensive view of customers – through integration with CRM – and refine their store design and marketing strategies.
Cloud4Wi was featured in this report as a powerful example of a platform that enables retailers to bridge offline and online experiences.