Providing the bridge between the online and offline worlds
SAN FRANCISCO – October 23, 2018 – Cloud4Wi, a leading provider of location analytics and marketing solutions, announced today that it has been identified as a Representative Vendor for the second consecutive year in the Gartner “Market Guide for Indoor Location Application Platforms” report.
According to Gartner, “Since our last iteration of this Market Guide in August 2017, we have seen uninterrupted interest in indoor application platforms among Gartner clients. We have also seen the realization and adoption of indoor location technology across many different verticals, including retail, healthcare, retail banking, construction, transportation, logistics, manufacturing, natural resources, utilities and the public sector.”
Cloud4Wi offers an AI-driven product suite for location analytics and marketing services. With Cloud4Wi, enterprises can collect customer insights through their guest WiFi services or their mobile loyalty app – and predict behavior patterns. Empowered with this in-depth knowledge of who customers are and how they behave, businesses can then reach customers individually and in real-time via text messages, emails or push notifications. For enterprises looking to augment proximity and location information, Cloud4Wi provides a WiFi/Bluetooth USB device.
In May 2018, Cloud4Wi was named as a Gartner Cool Vendor in Location Services and Applications.
“We believe our inclusion as a Representative Vendor in the Gartner Market Guide reinforces why the world’s best-known brands rely on Cloud4Wi to drive their digital transformation,” said Andrea Calcagno, co-founder and CEO at Cloud4Wi. “We provide our global clients like Prada with cutting-edge location services applications that bridge the online/offline divide to design compelling experiences for their customers, turning them into their brand ambassadors.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
(1) Gartner, Inc. “Market Guide for Indoor Location Application Platforms” by Annette Zimmermann, Tim Zimmerman, 10 October 2018.
Cloud4Wi offers a suite of location analytics and location-based marketing solutions. Our mission is to help brands better understand and engage customers with compelling experiences. Top global brands currently relying on Cloud4Wi include ABSA, Adecco, Armani, Burger King, Carmila, Diamond Internationals, Gruppo FS Italiane, HFE, Illy, Lacoste, McDonald’s, Olive Garden, Prada Group and VTB24. To date, Cloud4Wi’s suite, serving clients worldwide, connects more than 100 million mobile users across 30,000 locations in more than 100 countries, while collecting more than 7.5 billion of location data per month. Cloud4Wi HQ are in San Francisco, with offices in New York City, London, Milan, Pisa, Bologna, and Bangkok.
To learn more about Cloud4Wi and its products, please visit the website here.
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Mauro Aprile Zanetti
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