Boosting the customer experience by providing in-store WiFi services
SAN FRANCISCO – February 6, 2019 – Cloud4Wi, a leading provider of location analytics and marketing solutions, announced today that it has been included in the Forrester “Digitally Transform In-store Experiences with Sensor-Based Technology and Analytics” report(1). The report specifically mentioned the Prada Group, one of Cloud4Wi’s clients, as an example of a retailer creating superior in-store experiences using WiFi.
According to Forrester, “Retail stores have been living in an analytical ‘dark age’ compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store customer sensor and analytics technologies are transforming how digital business professionals and retailers win, serve, and retain customers within the physical store.”
Cloud4Wi offers an AI-driven product suite for location analytics. With Cloud4Wi, retailers can collect anonymized customer insights through their in-store WiFi services. For customers who opt in, retailers can create unique customer profiles that include offline behavioral characteristics — and do so in compliance with GDPR.
According to Forrester, “Prada provides a good example for retailers looking to boost customer experience and improve customer onboarding by providing free WiFi services to in-store customers — and to use the WiFi signals to track in-store behaviors.”
“We believe our inclusion in the latest Forrester report confirms why global retailers like Prada rely on Cloud4Wi to transform their in-store experiences,” said Andrea Calcagno, co-founder and CEO at Cloud4Wi. “We empower our clients to get to know their in-store customers through today’s most mature technology, that is WiFi.”
(1) Forrester, “Digitally Transform In-store Experiences with Sensor-Based Technology and Analytics”, James McCormick, Fiona Swerdlow, Fatemeh Khatibloo, Martin Gill, Brendan Witcher, Lily Varon, and Heidi Anderson, January 7 2019.
Cloud4Wi offers a cloud-based application suite for location services. Our mission is to help enterprises across multiple industries – retail chains, restaurant chains, shopping centers, transportation and more – better understand and engage customers. Top global brands currently relying on Cloud4Wi include ABSA, Adecco, Armani, Burger King, Carmila, Diamond Internationals, Gruppo FS Italiane, HFE, Illy, Lacoste, McDonald’s, Olive Garden, Prada Group and VTB24. To date, Cloud4Wi’s suite connects more than 130 million mobile users across 45,000 locations in more than 120 countries, while collecting more than 10 billion of location data per month. Cloud4Wi HQ are in San Francisco, with offices in New York, London, Paris, Milan, Pisa, Rio De Janeiro and Bangkok.
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