Dreamforce 2018, which began Monday, September 24th, could not have opened on a more sparkling, sunny Autumn day in San Francisco. The city is excited again to host “the world’s largest No Profit Conference” as Federico Della Casa, Salesforce Italia’s Country Leader, dubbed it in their official Italian booklet guide.

And with the recent opening of the Salesforce Tower, Marc Benioff’s annual Fall Dreamforce event, which attracts companies from all over the world, has really taken off. More than 200,000 people are expected to join Dreamforce 2018 to attend lectures, presentations and talks from renowned international opinion leaders, experts from every industry, and visionaries.

Consul of Italy praised Cloud4Wi in the Dreamforce Innovation Tour

The Dreamforce Innovation Tour–Italy is already walking across the streets of San Francisco through events, workshops and meetings, starting early in the day.

The firsthand learning tour officially began at 10am Monday in the Cloud4Wi headquarters, when the Consul General of Italy, Lorenzo Ortona, took to the stage to welcome a delegation of more than 50 global Italian companies and top brands.

Ortona—after having quickly presented Italy’s tech system in the Silicon Valley—praised the “outstanding and exceptional efforts of Cloud4Wi’s co-founder and CEO Andrea Calcagno in leading the company from an Italian startup to a global organization, with clients spanning every time zone.”

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Cloud4Wi’s vision about compelling customer experiences

Every Italian brand’s representative eagerly took a seat, ready to participate in the Ted Talk-like presentation, designed by the newly appointed Chief Evangelist, Mauro Aprile Zanetti, who emceed the conference in conjunction with CEO Andrea Calcagno. Dreamforce Innovation Tour participants were completely inspired by Calcagno’s very insightful vision about the future of retailers.

“Digital doesn’t mean online,” said Andrea Calcagno. “It’s better defined as a unified approach for customers using any kind of device to enrich their own experiences, starting with in-store behavior.”

Cloud4Wi—one of “The Top 10 Retail Tech Startups 2018”, according to Retail CIO Outlook—is a global enhancer of brands and companies that are facing challenges with reshaping their customer experience, leveraging location analytics and services.

“In the end, thanks to Cloud4Wi, we can better understand that we are all part of a new lifestyle design, where the customer is absolutely central to the businesses,” said Federico Della Casa, Country Leader of Salesforce Italia. “Cloud4Wi is able to foster compelling experiences for brands, turning their customers into the ultimate brand ambassadors that boost their growth.”