October 12, 2022

Cloud4Wi Supercharges Enterprise WiFi With WBA OpenRoaming

Deepens its Contribution to the Wireless Broadband Alliance 

NEW YORK – October 12, 2022 – Cloud4Wi, the industry’s leader in enterprise WiFi-based experiences, today announced it has increased its involvement with the Wireless Broadband Alliance (WBA) by upgrading its membership level from Implementer to Principal Member.

“As the WiFi industry continues to face some big challenges in adoption because of painful WiFi onboarding experience, security challenges, and untapped business opportunities, Cloud4Wi believes that it can help accelerate the adoption of Passpoint and WBA OpenRoaming standards among enterprises,” said Andrea Calcagno, CEO and co-founder of Cloud4Wi.

“Cloud4Wi will sit on multiple working groups at the WBA, including OpenRoaming Work Group, Customer Experience Work Group, Test & Interoperability Work Group, and Roaming Work Group, and will be cooperating with the other key players to define new, disruptive use cases for enterprises.” Calcagno added. Cloud4Wi joined the WBA in February 2021 as Implementer Member in the WBA OpenRoaming initiative.

Cloud4Wi will play a key role in moving the WiFi industry forward by providing enterprises with a solution that is compliant with Wi-Fi CERTIFIED Passpoint and the WBA industry-standard framework for WBA OpenRoaming. It will enable the enterprise’s network to join the WBA OpenRoaming federation by delivering an automatic, secure, connected WiFi experience. Moreover, Cloud4Wi will perform the Identity Provider (IdP) (As-a-Service) role and enable the enterprise to distribute its own profile to its customers through a tailored onboarding experience. The Passpoint profiles can be installed via a mobile app — WiFi software defined kit (SDK) — or by downloading a file from a web page that can be reached through multiple channels, such as email, SMS, QR code, banner web, or through the traditional captive portal.

Once a customer accesses the WiFi network offered at a location, the Passpoint-enabled client device will automatically connect upon subsequent visits in any location that is part of the OpenRoaming federation. This eliminates the need for customers to search for and choose a network, request WiFi access, and re-enter authentication credentials each time they visit. Passpoint automates the entire process, enabling more seamless connectivity between WiFi networks and mobile devices, all while delivering enterprise-level security. As one can imagine, this process dramatically frees up precious time and resources from IT support staff and improves the overall customer experience. Enterprises will be able to collect actionable data about their customer identity and their behaviors across the federated locations and all is done under strict legal and privacy compliance.

The result of the reduced friction is an increase in the number of connected customers. In turn, enterprises will enjoy a comprehensive view of their customers from the initial online onboarding to return visits across the federation, thus enabling the delivery of compelling location-aware experiences.

“I am delighted to welcome Cloud4Wi as a principal member of the WBA and congratulate them on taking a leadership role in accelerating the adoption of Passpoint and WBA OpenRoaming™ in the enterprise world. I am confident Cloud4Wi’s contribution to our working groups will make a great difference in advancing our roadmap and industry collaboration” said Tiago Rodrigues, CEO at WBA.

Cloud4Wi is excited to participate in the 2022 WGC EMEA as a gold sponsor. The Cloud4Wi team will deliver an executive presentation on Day 2, 20 October at 09:25 CEST.

Learn how to get business outcomes with Cloud4Wi’s Passpoint and WBA OpenRoaming. Schedule a meeting.

About Cloud4Wi

Cloud4Wi is changing the way companies connect with customers.

With Cloud4Wi, companies can offer a seamless and secure WiFi for customers. Companies can then collect actionable customer location data and deliver timely location-aware experiences both inside and outside their locations.

Leading innovative companies – including Burger King, Campari Group, Carmila (Carrefour Group), Guess, The Cordish Companies, Valentino, and many others – rely on Cloud4Wi to drive business outcomes.

Cloud4Wi is headquartered in New York with offices in San Francisco, Pisa and Milan.

About the Wireless Broadband Alliance

Founded in 2003, the vision of the Wireless Broadband Alliance (WBA) is to drive seamless, interoperable service experiences via Wi-Fi within the global wireless ecosystem. WBA’s mission is to enable collaboration between service providers, technology companies and organizations to achieve that vision. WBA undertakes programs and activities to address business and technical issues, as well as opportunities, for member companies.

WBA work areas include advocacy, industry guidelines, trials and certification. Its key programs include OpenRoaming, NextGen Wi-Fi, 5G, IoT, Testing & Interoperability, Roaming and Policy & Regulatory Affairs, with member-led Work Groups dedicated to resolving standards and technical issues to promote end-to-end services and accelerate business opportunities. WBA’s membership is comprised of major operators, identity providers and leading technology companies, including BAI Communications, CommScope. Facebook, HPE Aruba, Nokia, Orange, Qualcomm, Rogers, Samsung, Shaw, Swisscom, Softbank, Telstra, Telus and T-Mobile US.

The WBA Board includes AT&T, Boingo Wireless, Broadcom, BT, Cisco Systems, Comcast, Deutsche Telekom, GlobalReach Technology, Google, Intel, KT Corporation, Reliance Jio, SK Telecom and Viasat. For a complete list of current WBA members, click here.

Follow Wireless Broadband Alliance:

For media inquiries, please contact:
Elena Briola
VP Marketing, Cloud4Wi
Tel: +1 (347) 296-8790

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