Cloud4Wi Proximity Extends WiFi Marketplace Platform with Precisely Targeted Marketing Campaign Capability

June 17, 2014
people with phone

Cloud4Wi introduces Cloud4Wi Proximity, a new application for venues to quickly deliver targeted, localized marketing campaigns to customers

SAN FRANCISCO – June 17, 2014—At the Wi-Fi Offload Summit, Cloud4Wi, the leading provider of next-generation cloud Wi-Fi platforms, will announce the release of Cloud4Wi Proximity, a new application for venues to quickly and easily deliver targeted, localized marketing campaigns to customers. Cloud4Wi executives will present details about the application at the Wi-Fi Offload Summit at Four Seasons Silicon Valley in Palo Alto. The Cloud4Wi Proximity application extends the Cloud4Wi Wi-Fi Marketplace platform and offers users a uniquely flexible solution for building loyalty and engaging new customers with targeted, location-based and timed marketing campaigns that offer instant feedback and drive revenue.

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Using a wizard approach, Cloud4Wi Proximity guides users through a simple four-step process for defining the campaign: 1) select a triggering event such as a site visit, a sign-in or a logout; 2) narrow the target of the campaign by specified conditions including demographic profile, device or time of day; 3) select appropriate channels for delivery such as SMS, email and/or social media; and 4) choose customized content, which can deploy images, rich text, video, coupons, surveys—whatever supports the message of the campaign. The Cloud4Wi Proximity application is also designed to capture valuable end-user demographics and purchasing patterns to provide venues with the metrics they need to strengthen brand promotion and make direct marketing campaigns more successful and cost-effective.

Using Cloud4Wi Proximity, Wi-Fi venues can finally be rewarded for the connectivity service they provide—often for free—by setting up highly targeted, localized marketing campaigns quickly and with minimal effort,” said Ivan Muccini, Vice President of Product Planning at Cloud4Wi. “For example, when a diner logs on to a restaurant’s free Wi-Fi using Facebook and then finishes lunch and leaves, restaurant management can automatically send a SMS thanking her and offering a promotion for the next visit or a short survey about the dining experience. Proximity dramatically shortens the feedback cycle, thus delivering business value in real time.

Cloud4Wi is one of the most promising cloud-based Wi-Fi service platforms that I’ve seen,” said Claus Hetting, mobile industry analyst and chair of the Wi-Fi Offload Summit. “In my view, Cloud4Wi is tackling the Wi-Fi monetization challenge in all the right ways. Right now, it is possible to add a great deal of value to a variety of public venues with managed Wi-Fi solutions like those of Cloud4Wi that include intelligent ads, location-based services, and consumer engagement.

Ivan Muccini and Brodie Kirkeby, Vice President of USA Sales, will present the Cloud4Wi Proximity application during Monetization Day at the Wi-Fi Offload Summit on Wednesday, June 18 at 2:15 p.m. PDT. For more information about Cloud4Wi or Proximity, please contact To schedule a face-to-face meeting at the Wi-Fi Offload Summit in Palo Alto, contact Brodie Kirkeby at or call (949) 887-0636.

For media inquiries, please contact:

Elena Briola
Tel: +1 (415) 589-9135

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