Cloud4Wi and Value Lab (Seri Jakala Group) join forces to bring technology and innovation to retail spaces and develop superior data driven customer engagement strategies

September 24, 2018
seri lakala

Now top brands can leverage Cloud4Wi’s location services suite combined with Value Lab’s expertise to scale up their business

SAN FRANCISCO – September 24, 2018 – Cloud4Wi, provider of the industry’s leading location service solutions, and Jakala, Management Consulting & Information Technology firm and leading Italian advisor on Marketing, Sales, Retail and Omnichannel Customer Experience, announced today their strategic partnership aimed at providing brands with cutting-edge innovative solutions designed to solve pain points in customer engagement strategies and to boost retailers’ growth.

This strategic partnership will combine Cloud4Wi’s location services suite with Value Lab’s expertise in analytics, big data and customer insights, creating a captivating value proposition in the market. The amount of data generated by Cloud4Wi technologies and the analytical skills of Value Lab come together to process ever-more detailed and in-depth customer insights. Hence brands can improve segmentation, create more personalized online and offline experiences and gather key information to boost their business.

We are excited to collaborate with Cloud4Wi” —Giacomo Lorusso, Managing Director of Value Lab stated— “We look forward to working together to help brands redefine customer experience models, leveraging true customer-centric approaches.

We are enthusiastic to be the technology partner of Value Lab’s offering”—said Andrea Calcagno, Co-founder and CEO of Cloud4Wi—“Together, Cloud4Wi and Value Lab are committed to deliver highly innovative marketing solutions that foster compelling omnichannel experiences.

About Cloud4Wi
Cloud4Wi offers a suite of location analytics and location-based marketing solutions. Our mission is to help brands better understand and engage customers with compelling experiences. Cloud4Wi was named as Gartner Cool Vendor 2018 in location services and applications. Top global brands currently relying on Cloud4Wi include Armani, Prada Group, Lacoste, Diamond Internationals, Burger King, Illy, McDonald’s, Olive Garden, Carmila. To date, Cloud4Wi’s suite, serving clients worldwide, connects more than 100 million mobile users across 30,000 locations in more than 100 countries, while collecting more than 7.5 billion of location data per month. Cloud4Wi HQ are in San Francisco, with offices in New York City, London, Milan, Pisa, Bologna, and Bangkok.
To learn more about Cloud4Wi and its products, please visit the website at

About Value Lab (Seri Jakala Group)
VALUE LAB (Seri Jakala Group) is a management consulting, analytics, digital and information technology firm, leader in marketing, sales retail and omnichannel customer experience. VALUE LAB supports international industry leaders to achieve sustainable competitive advantage through revenues increase and cost optimization, operating on a worldwide scale. Among VALUE LAB’s main areas of expertise are Strategy, Analytics, Digital & Information Technology focusing on Customer, Digital & E-commerce, Retail and Sales Force.

For media inquiries, please contact:

Mauro Aprile Zanetti
Chief Evangelist, Cloud4Wi
Tel: +1 415-852-3900

Value Lab (Seri Jakala)
Alessandro Maggio
Chief of Digital Innovation & Marketing, Seri Jakala
Tel: +39 345 4365838

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