SAN FRANCISCO – October 14, 2015 – Cloud4Wi today announced the deployment of more than 1000 Wi-Fi hotspots, serving more than 350 businesses in Russia thanks to its successful partnership with Enforta, Russia’s largest fixed wireless operator. Cloud4Wi and Enforta will be presenting a case study of their partnership at the Wi-Fi Global Congress in San Jose (CA) on October 12-15, 2015. The presentation will take place on October 15 at 5:30 pm in the Main Theatre during the Congress Stream “Wi-Fi Monetization”.
“Cloud4Wi helps managed service providers create new revenue streams. Enhanced Guest Wi-Fi enables them to find new customers and serve existing customers in new ways” said Andrea Calcagno, CEO and Co-Founder of Cloud4Wi. “We are pleased that Enforta has chosen Cloud4Wi to seize the huge business opportunity offered by the Wi-Fi in Russia. We believe this long-lasting and productive partnership will bring great business results for both”.
Since 2014, Enforta has deployed about nearly 1,100 Wi-Fi hotspots, serving more than 350 enterprise customers, including Ikea, Burger King and Lukoil. They seek to increase the number of hotspots to more than 15,000 by 2017.
“Cloud4Wi is the most interesting platform we have seen,” Victor Ratnikov, CEO of Enforta said. “It offers our customers powerful marketing tools and valuable in-store analytics enabling them to act upon shoppers’ purchase path. At the same time, the platform provides us with the maximum flexibility and scalability in managing Wi-Fi services.”
Cloud4Wi is an innovative cloud platform that enhances Guest Wi-Fi at venues (retail stores, restaurants and shopping malls among other places). Using Cloud4Wi, Enforta customers collect shoppers demographic and behavioral data, gathered anonymously or associated with specific named customers. This information enables Enforta customers to deliver shoppers with personalized marketing messages before, during and after a shopping experience. Plus, the Cloud4Wi platform allows Enforta customers to spread their brand on social media networks. Users can easily Like, post, check-in and follow the business providing Wi-Fi on social media in just a few clicks.