The deal combines Wi-Fi and beacon-based engagement platforms to meet customer demand for proximity marketing
SAN FRANCISCO – September 8, 2015 – Cloud4Wi, creator of an award-winning platform that revolutionizes Guest Wi-Fi, today announced its recent acquisition of Hadabean, the Italian company that has developed the cloud marketing solution, isProximity.
“This acquisition is part of our acqui-hiring strategy, focused on bringing the best talent and innovation under the Cloud4Wi umbrella,” said Andrea Calcagno, Cloud4Wi’s co-founder and CEO. “We are expanding the Cloud4Wi platform by integrating complementary technologies, such as isProximity, and are honored the Hadabean team has joined our company,” Calcagno added.
Terms of the deal between the privately held companies were not disclosed.
Cloud4Wi is a leader in turning Guest Wi-Fi into a marketing and analytics asset for businesses. The company offers a unique cloud platform for hosting Guest Wi-Fi, using it to engage customers and to collect valuable data about them and their behavior.
The Hadabean team adds tremendous experience to Cloud4Wi, including, engagement, advertising and big data, cloud platform deployment, mobile apps development, iBeacon, and customer analytics.
The isProximity Cloud Platform can deliver powerful proximity marketing campaigns through Beacon and Mobile App. It also monitors marketing campaign performance, leveraging valuable analytics, and enables advanced targeting based on customer profile.
“We see the acquisition of Hadabean as a great way to add expert talent and experience to our team, as well as enhance our platform using isProximity’s innovative technologies,” Calcagno concluded.
“We are proud to be joining Andrea and his team in revolutionizing Guest Wi-Fi” said Giovanni Pecora, CEO of Hadabean “Our proximity technology is a natural addition to Cloud4Wi and we are excited to join the Cloud4Wi team.”
Cloud4Wi is a cloud-based platform that revoluzionizes Guest Wi-Fi at retail stores, restaurants, coffee shops and other venues. Using our platform and web applications, businesses can offer improved Guest Wi-Fi that engages with customers in real time to increase customer loyalty and retention. Using Cloud4Wi’s unique presence and location analytics, businesses can build a customized, location-based user journey that includes push marketing and advertising messages. Powered by a comprehensive SDK and open API, the Cloud4Wi platform enables companies to build web applications that give customers a seamless digital experience. It bridges digital and brick-and-mortar shopping, creating a powerful Omnichannel platform. Cloud4Wi is provides its award-winning cloud platform to more than 1,000 customers and 15,000 locations in more than 80 countries. Distributed through managed service providers and other partners, major brand customers include Clarks shoes, Ermenegildo Zegna, Armani, Prada, Chili’s, McDonalds, Burger King, Aliansce, Ferrovie dello Stato Italiane, Enforta and Telecom Italia and other leaders in customer engagement and analytics. Based in San Francisco, Cloud4Wi has offices around the globe, including London, Paris, Milan, Pisa, Singapore and Bogota.
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