SAN FRANCISCO – September 8, 2015 – Cloud4Wi, creator of an award-winning platform that revolutionizes Guest Wi-Fi, today announced its recent acquisition of Hadabean, the Italian company that has developed the cloud marketing solution, isProximity.
“This acquisition is part of our acqui-hiring strategy, focused on bringing the best talent and innovation under the Cloud4Wi umbrella,” said Andrea Calcagno, Cloud4Wi’s co-founder and CEO. “We are expanding the Cloud4Wi platform by integrating complementary technologies, such as isProximity, and are honored the Hadabean team has joined our company,” Calcagno added.
Terms of the deal between the privately held companies were not disclosed.
Cloud4Wi is a leader in turning Guest Wi-Fi into a marketing and analytics asset for businesses. The company offers a unique cloud platform for hosting Guest Wi-Fi, using it to engage customers and to collect valuable data about them and their behavior.
The Hadabean team adds tremendous experience to Cloud4Wi, including, engagement, advertising and big data, cloud platform deployment, mobile apps development, iBeacon, and customer analytics.
The isProximity Cloud Platform can deliver powerful proximity marketing campaigns through Beacon and Mobile App. It also monitors marketing campaign performance, leveraging valuable analytics, and enables advanced targeting based on customer profile.
“We see the acquisition of Hadabean as a great way to add expert talent and experience to our team, as well as enhance our platform using isProximity’s innovative technologies,” Calcagno concluded.
“We are proud to be joining Andrea and his team in revolutionizing Guest Wi-Fi” said Giovanni Pecora, CEO of Hadabean “Our proximity technology is a natural addition to Cloud4Wi and we are excited to join the Cloud4Wi team.”