San Francisco, 19 June 2014 – Security and networking next-generation value added distributor (VAD) Cloud Distribution, has added Cloud4Wi to its portfolio of technology solutions that leverage the power of the Cloud. Cloud4Wi is an innovative cloud platform to manage and monetise Wi-Fi services, that is ideal for brands, retailers, hotels and venues. This exclusive distribution agreement will enable Cloud4Wi to extend its global reach to the UK and Ireland.
For end-users free Wi-Fi is expected and organisations are seeking ways to monetise the Wi-Fi service they are providing. In addition they are increasingly looking for ways to use the wireless network as a channel to promote their brand, share information and market additional services to their customers (similar to the way in which they are already using more ‘traditional’ channels such as email or a corporate website to communicate to users).
Scott Dobson, co-founder of Cloud Distribution said, “Cloud4Wi will enable our partners to take full advantage of the growth in social Wi-Fi, organisations’ desire to monetise their Wi-Fi and the delivery of tailored marketing by tracking and analysing behaviour patterns. Cloud4Wi not only complements our existing portfolio, but also enables our partners to extend their own solutions by offering their own branded and managed Wi-Fi hotspot service around which they can layer additional bespoke services.”
iPorta is a Cloud Distribution partner that specialises in the education sector and is one of the UK’s early adopters of the Cloud4Wi platform. Managing director, Graham Huggins, commented: “There is a lot of interest from the education sector around the managed service we are delivering based on the Cloud4Wi platform, particularly around the marketing and analytics element. As an example it allows them to update students with useful information on lectures, extra-curricular classes, social events, conferences and exhibitions, as well as ensure visitors get the most of an open day – all via the wireless network. And the fact that the platform carries their own brand helps strengthen the engagement with the end-users.”
“Today people want Wi-Fi Internet anytime, anywhere and, most of all, free-of-charge. So venues need to find a solution to be rewarded for the free Wi-Fi they are offering. Thanks to the first Wi-Fi marketplace, Cloud4Wi meets that challenge!” Gianni Altamura, VP International Sales of Cloud4Wi commented.
He added, “We are proud that Cloud Distribution has selected our innovative Cloud4Wi solution to enrich their portfolio and we believe that this partnership enables us to further expand our market.”
Cloud Distribution will be hosting a webinar on Thursday 10th July @ 10.00am to further explain the benefits of Cloud4Wi and demonstrate how it can add real value to its partners’ businesses. Click on the link here to register: