Retailers are seeking ways to maximize the value of brick and mortar stores. Surprisingly, while most brands provide Wi-Fi to guests as a courtesy, new survey data shows that most retailers miss the significant business opportunity triggered by a one-time Wi-Fi login.
There is a simple fix. The cloud platform that manages guest Wi-Fi can bring valuable digital capabilities to physical stores.
A new white paper from Retail TouchPoints “Closing the Gap: Guest Wi-Fi Bridges The Online/Offline Divide” reviews the takeaways of a recent retailer survey and provides tips for retailers to digitally enable their brick-and-mortar stores. By taking advantage of Wi-Fi, brands can:

  • Improve mobile engagement
  • Achieve better in-store personalization
  • Track shopper online-to-offline behavior
  • Improve store operations

Download this whitepaper to learn how to leverage your existing guest Wi-Fi and bridge the online/offline divide.