Retailers are starting to realize their customers want to get connected while they are in-store, and allowing them to do so can help enhance their shopping experience. To satisfy this demand, retailers must provide free and secure in-store Internet access. However, many retailers have been reluctant to offer guest Wi-Fi because of perceived complexities.

This white paper will frame changes in the retail landscape including the growing need for guest Wi-Fi, and then help demystify what’s needed for successful guest Wi-Fi implementation. Download this paper to learn how retailers can leverage their existing Wi-Fi infrastructure to reshape the in-store experience.