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Trends & Insights

Discover Cloud4Wi news, success stories, updates and more

  • WiFi analytics tracking tool
    November 12, 2018
    WiFi analytics: a magnifying lens that notices visitor behavior
    The WiFi analytics package is effectively a magnifying lens that turns terabytes of raw visitor behavioral data into powerful decision-making insights.
  • WiFi Marketing
    October 30, 2018
    Embrace WiFi marketing to engage on-site customers more effectively
    WiFi marketing provides businesses with a powerful tool to effectively target customers -- even when they are not logged in to the network -- based on the WiFi-generated information, including customer profiles and offline journey.
  • captive portal
    July 24, 2018
    Is the Captive Portal the “landing page” of the physical world?
    The captive portal, often called the WiFi landing page, is the marketer's best friend. It gives marketers a place to request, even demand, visitor information and perhaps offer a discount or promotion in exchange for visitor information and consent.
  • gdpr
    May 17, 2018
    If a company touches data, GDPR probably touches it
    Companies that have not already taken steps to comply with the European Union's GDPR are behind the curve. They have just few days to be ready!
  • social wifi
    April 11, 2018
    How Facebook has changed the Social WiFi game
    The Social WiFi game has changed after Cambridge Analytica scandal, but it is still a significant driver of brand revenue for companies that commit to it.
  • Closing the Gap: Guest Wi-Fi Bridges the Online/Offline Digital Divide
    November 27, 2017
    How retailers can easily overcome their digital divide
    Retailers are looking for new ways to overcome retail's digital divide and provide a unified experience, where customers can easily shop on the e-commerce or in-person as they choose. In-store WiFi is a key enabler.
  • lifetime customers
    November 22, 2017
    Creating lifetime customers from one-time shoppers
    For retailers, drawing customers in with the latest products is just the first step to gaining repeat shoppers. How can retailers maintain customer attention when a rival shining new toys might be just around the corner?
  • customer experience
    September 28, 2017
    WiFi’s big, hidden impact on in-store customer experience
    Cloud4Wi has provided a companion paper for the Forrester report “The Top Retail Technologies to Watch in 2017” that explains how WiFi provides a foundation for each of the hot technology projects the report recommends
  • Amazon
    July 7, 2017
    Amazon for brick-and-mortar businesses
    With Amazon's purchase of Whole Foods, the timeline to unified commerce for brick and mortar retailers has shrunk. WiFi, coupled with a personalized experience platform, can help retailer in this innovation path.
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