The WiFi analytics package is effectively a magnifying lens that turns terabytes of raw visitor behavioral data into powerful decision-making insights.
WiFi marketing provides businesses with a powerful tool to effectively target customers -- even when they are not logged in to the network -- based on the WiFi-generated information, including customer profiles and offline journey.
The captive portal, often called the WiFi landing page, is the marketer's best friend. It gives marketers a place to request, even demand, visitor information and perhaps offer a discount or promotion in exchange for visitor information and consent.
The Social WiFi game has changed after Cambridge Analytica scandal, but it is still a significant driver of brand revenue for companies that commit to it.
Retailers are looking for new ways to overcome retail's digital divide and provide a unified experience, where customers can easily shop on the e-commerce or in-person as they choose. In-store WiFi is a key enabler.
For retailers, drawing customers in with the latest products is just the first step to gaining repeat shoppers. How can retailers maintain customer attention when a rival shining new toys might be just around the corner?
Cloud4Wi has provided a companion paper for the Forrester report “The Top Retail Technologies to Watch in 2017” that explains how WiFi provides a foundation for each of the hot technology projects the report recommends
With Amazon's purchase of Whole Foods, the timeline to unified commerce for brick and mortar retailers has shrunk. WiFi, coupled with a personalized experience platform, can help retailer in this innovation path.
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