March 9, 2020In an age when privacy concerns are paramount and consumers are savvier than ever, focusing on zero-party data enables companies to collect high-quality data ethically.
October 16, 2019It’s been about a year and a half since GDPR has been in effect. Since that time, there have been tremendous shifts in how companies view and carry out their privacy practices.
July 11, 2019Customer-centricity is absolutely critical for brands that want to thrive in the coming years. And the only way to achieve that is to have complete and accurate customer profiles.
May 8, 2019In today’s hyper-competitive market, brands must continuously engage with customers in ways that are relevant to them. They need to gain customer insights --without spying on them-- to deliver a much more personalized experience.
February 27, 2019Personalization is the name of the game in 2019, so it’s important to understand how to gather in-store analytics in an effective but ethical way.
November 12, 2018The WiFi analytics package is effectively a magnifying lens that turns terabytes of raw visitor behavioral data into powerful decision-making insights.
October 30, 2018WiFi marketing provides businesses with a powerful tool to effectively target customers -- even when they are not logged in to the network -- based on the WiFi-generated information, including customer profiles and offline journey.
July 24, 2018The captive portal, often called the WiFi landing page, is the marketer's best friend. It gives marketers a place to request, even demand, visitor information and perhaps offer a discount or promotion in exchange for visitor information and consent.
May 17, 2018Companies that have not already taken steps to comply with the European Union's GDPR are behind the curve. They have just few days to be ready!
