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October 16, 2019It’s been about a year and a half since GDPR has been in effect. Since that time, there have been tremendous shifts in how companies view and carry out their privacy practices. -
July 11, 2019Customer-centricity is absolutely critical for brands that want to thrive in the coming years. And the only way to achieve that is to have complete and accurate customer profiles. -
May 8, 2019In today’s hyper-competitive market, brands must continuously engage with customers in ways that are relevant to them. They need to gain customer insights --without spying on them-- to deliver a much more personalized experience. -
February 27, 2019Personalization is the name of the game in 2019, so it’s important to understand how to gather in-store analytics in an effective but ethical way. -
November 12, 2018The WiFi analytics package is effectively a magnifying lens that turns terabytes of raw visitor behavioral data into powerful decision-making insights. -
October 30, 2018WiFi marketing provides businesses with a powerful tool to effectively target customers -- even when they are not logged in to the network -- based on the WiFi-generated information, including customer profiles and offline journey. -
July 24, 2018The captive portal, often called the WiFi landing page, is the marketer's best friend. It gives marketers a place to request, even demand, visitor information and perhaps offer a discount or promotion in exchange for visitor information and consent. -
May 17, 2018Companies that have not already taken steps to comply with the European Union's GDPR are behind the curve. They have just few days to be ready! -
April 11, 2018The Social WiFi game has changed after Cambridge Analytica scandal, but it is still a significant driver of brand revenue for companies that commit to it.
