In this connected world, customers are depending increasingly on their smartphones for information about the world around them. While many retailers and restaurants already offer Wi-Fi, now is the time for them to take advantage of the opportunity to leverage their Wi-Fi service to advance their business goals.

The adoption of smartphones is revolutionizing the retail industry. Retail is one of the most dynamic industries to embrace and leverage Wi-Fi as an engagement opportunity.

The need to offer amenity Wi-Fi has become a basic necessity in restaurants too because customers expect it. Chains and fast food have led the way, followed by independent owners.

Although many businesses offer Guest Wi-Fi, few are leveraging it as part of an omnichannel strategy. That’s a missed opportunity because, when combined with the right platforms, Guest Wi-Fi enables businesses to provide customers with a convenient and seamless retail experience.

Find out in a recent white paper from Maravedis (http://www.wi-fi360.com) how important it is for retailers and restaurants to embrace Guest Wi-Fi now and what capabilities they should look for when selecting an Advanced Guest Wi-Fi platform.

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