Technology has played a large role in how shopper behavior has evolved. Retailers today need to rethink traditional business practices if they want to keep up with ever-changing customer expectations. And that is what drives the in-store digital transformation.

Retailers have been on a quest, searching for new technology that’s not only able to enhance the customer experience, but can also work to improve in-store operations. Many have found their answer in guest Wi-Fi, but few have actually successfully executed.

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