June 24, 2022

Takeaway from the 2019 Cloud4Wi Corporate Kickoff: The customer is the boss!


We just got back from the 2019 Cloud4Wi Corporate Meeting Kickoff, a 3-day event that brought together all our employees — from San Francisco to Bangkok — in Pisa, Italy. The event gave the Cloud4Wi team the opportunity to review last year’s highlights, strategize for 2019, and ensure that we achieve our long-term, 10-year vision.

Read on for a more detailed recap of the event.

Day one: Reviewing 2018 and planning for 2019

The first day opened with an inspiring video of Alibaba founder Jack Ma who talked about the never-ending marathon of a startup, the kind of lungs they have to nurture to never give up, and how they learn from mistakes and remain consistent despite numerous refusals and failures.

Our Chief Evangelist, Mauro Aprile Zanetti moderated the meeting kickoff and opened a dedicated Q&A with our CEO, Andrea Calcagno. Andrea started off by flashing back to the long and tumultuous path leading up to today: From starting up in Pisa to scaling to San Francisco and then expanding from Silicon Valley to the rest of the world with over 120 countries served.

Then, Andrea shared Cloud4Wi’s 10-year vision with the team: to become a customer-centric company, going beyond the too narrow definition of a B2B, B2C, or even B2B2C model, and embracing the human-to-human (H2H) for collaboration economy model, where data drive the company’s internal and external decisions.

The company’s ultimate slogan says it all: “Compelling Data Experience”. Cloud4Wi strives to be a data-driven SaaS company with a customer success approach (land, expand, renew) that empowers global enterprises to:

  1. Get to know their customers, turning them from anonymous visitors into loyal shoppers;
  2. Understand offline customer behaviors with powerful analytics;
  3. Bridge offline and online worlds to deliver better customer experiences.

Ultimately, our goal is to help our customers succeed. Because, as Walmart founder Sam Walton put it, “There is only one boss. The customer.”


After this such an inspiring session, all of Cloud4Wi’s employees — whether old, new, senior or junior — introduced themselves, so we could all get to know each other and collaborate better.From there, the Management Team highlighted 2018 key events, results and metrics. Here are some of our top milestones from last year:

  • We acquired WiTech to boost our presence in the European market, by bringing new skills and talents
  • We had a tremendous revenue growth:
    • 100% of annual growth in booking revenue
    • New customers acquired: Adidas, Armani Group, BAC Credomatic, Campari Group, Carmila, Diamonds International, Universidade Estácio de Sá, Lacoste, Luisa Spagnoli, MEL, Klepierre, OVS, Talent Garden, and Trump Organization.

Day two: Empowering execution

The second day was dedicated to empowering the company to execute different initiatives more effectively.

Our VP Product, Ivan Muccini, shared the 2019 commercial roadmap, explaining in detail some of the new cutting-edge features which are scheduled to be released in the next 4 quarters of 2019, to reinforce the adoption of our customer success approach.

Then, the Sales Team shared some of the latest customer win stories — such as Adidas, Armani, BAC Credomatic, Campari, Diamonds International, MEL, TAG and Universidade Estácio de Sá —including the strategy behind them as well as any mistakes that we could learn from.

We had also a special guest during our second day: Massimo Pettiti, a professor at the Nuova Accademia di Belle Arti (NABA) in Milan, who focused his presentation on “Design Thinking”. He also discussed some of the results achieved at the open innovation program launched by Cloud4Wi and the NABA.

Day three: Sharing experiences

During the third day, a series of one-to-one meetings and dedicated roundtables per division took place.

Mauro concluded with an educational presentation titled “Made in Italy – A Powerful Global Brand”, which dug into the multidisciplinary Renaissance DNA to invite the team to become more and more ‘flexible mind’ in the legacy of Leonardo da Vinci.


By the way… it wasn’t just about work!

It wasn’t all about work, though. Being in Pisa (Tuscany), we also had a lot of fun with some delicious food and wine, according to the unparalleled Italian way of life. During our last Italian dinner together, we recognized the most notable employees who have been crucial to the growth of Cloud4Wi in 2018, thanks to their commitment, enthusiasm, and perseverance.


We have exciting updates to announce in the coming days, so stay tuned by subscribing to our monthly newsletter.

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